SOHO Blog

SOHO Summit Named One of Douglas Magazine’s 10 to Watch Award Winners

The cover line of the Apr/May issue says it all: “10 Gutsy New Companies Push Past The Comfort Zone and Come Out on Top.”  “SOHO Summit is all about helping small and home office business owners succeed by giving them the tools to push past their comfort zone and empowering them to efficiently manage and grow their business,” says Chris […]

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Calling all SOHO V.I.P.s

Calling all SOHO V.I.P.s In small and home office businesses, being a VIP is a mindset not a role.  Here at SOHO, a VIP is a “Very Ingenious Person” – the person that is creative, imaginative, original, innovative, pioneering, resourceful and enterprising.  They want the most out of an experience and will set aside time […]

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SOHO Nanaimo Predictions for 2017

We asked our hand-picked selection of speakers for their SOHO Predictions for 2017 and they delivered in spades. If you are a small business owner wondering where things are headed in 2017 in the areas of sales, marketing, branding, IT, HR, productivity, work-life balance, business strategy, the economy and more, read on. Overall there is some […]

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What Does a TRUMP Presidency Mean for Canadian Small Business Owners?

Trump’s stunning victory is sending shockwaves through the global business community – but what does it mean for small business owners in Canada? The implications could be significant.   Trump’s protectionist rhetoric, pledges to overhaul U.S trade relations and promises to tear up NAFTA may directly impact many Canadian small businesses – what will that mean to you?  On February […]

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SOHO Westshore Mixer

SOHO Victoria is hosting educational business mixers with SOHO business leaders as a lead up to the main SOHO event at the Victoria Conference Centre on January 27, 2017. Join us on September 27th from 5:30 – 7:30pm at the Coastal Offices for hors d’oeuvres, refreshments, door prizes and an opportunity to connect with the […]

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Customer Dreams

We are excited to announce that not only will Alex Glassey be back to speak at SOHO in 2017, but Alex will be a keynote speaker talking about “Customer Dreams”, his first book that was just published last week. In Customer Dreams you’ll discover: Why it’s so hard for a small business to succeed. Why planning and […]

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2016 Highlight Reel

Catch the highlights and see what you missed, if you weren’t there, or pick yourself out of the crowd, if you were. Videography Credit: Derek Ford Studios Who’s helping you tell your story?  With video increasingly becoming a vital tool in social and digital marketing programs, it’s a great time to consider how this medium […]

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One Delegate’s View

Bootstrap Marketing: Essence, Insight, and Execution Marc Stoiber’s 8 AM opening keynote at SOHO woke up sleepy delegates with a fresh spritz of imagery. He grabbed our attention with a story about dog treats, Scaredy Cat dog treats, to be exact, and launched us into Bootstrap Marketing 101. Marc owned the stage immediately with his […]

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That’s a Wrap

And just like that the first annual SOHO Victoria conference and trade show is over. I would like thank all of you that made the event possible and helped to make it a huge success! I truly appreciate your progressive attitude for taking a chance on a new event. Thank you very much to… the attendees […]

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Why you need a personal pitch

A few years ago, I got some terrific advice from a friend when I parted ways with my employer. The friend said my first concern was to own my story. What he meant, in essence, was that I needed to create a story that described my actions in a way that anyone could understand, and […]

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